The Makery

The Makery Wake Forest partnered with Kaid Marketing to build a distinctive brand identity from the ground up. Our brand creation process began with designing a custom logo that captured the personality of the business and connected with its target audience. We then developed comprehensive brand guidelines outlining the proper use of the logo, color palette, typography, and other visual elements. These guidelines provide a consistent foundation for The Makery’s website, social media, signage, printed materials, and future marketing campaigns.

Kaid Marketing also handled the website design and development, creating an attractive, user-friendly website that serves as a pivotal part of The Makery’s daily business operations. The site incorporates an integrated scheduling and calendar tool that makes it easy for customers to explore available activities and reserve their experiences. We also incorporated the business’s point-of-sale system, helping create a connected online experience that supports bookings, transactions, and customer engagement. The website was designed to work seamlessly across desktop and mobile devices while giving The Makery a professional digital presence within the Wake Forest community.

Our partnership with The Makery Wake Forest continues through ongoing marketing consulting and strategic support. We work collaboratively with their team to maintain brand consistency, identify new promotional opportunities, and make informed marketing decisions as the business grows. By combining logo design, brand development, website design, scheduling and point-of-sale integrations, and ongoing marketing strategy, Kaid Marketing has helped The Makery establish a cohesive brand and a strong operational foundation.